The Wine Team
The Wine Team is one of Sweden’s top wine importers, with a passion for organic wines.
I worked on creating a social media strategy:
– Did a detailed analysis of the target audience and identified personas.
– Made a content plan to help the brand grow.
– Developed the brand’s tone for both text and visuals.
– Created engaging content.
– Designed organic content with templates for easy use.
– Wrote captions suited for different social media platforms.
Content
Sustainability
Since sustainability can sometimes feel heavy, we want to create positive posts about different collaborations, improvements, and good choices people can make to support the environment. The posts should be short and to the point, not long and formal.
”Visste du att?” (“Did you know?”) and a short sustainability video.
Ads and Sales
Keep followers updated on wine trends and introduce the latest news in our wine selection.
”Nyhet” (“New Arrival”) – presenting a new wine in our lineup.
Tips
We want to give different tips about wine—how to pair it with food, share recipes with matching wines, types of wine, serving, glasses, storage, etc.
”Vin & Mat” (“Wine & Food”)
Production, Producers, Wine Regions/Vineyards
We want to give our followers an inside look at the wine world through our producers, wine trips, regions, and production methods.
”Vi besöker” (“We Visit”) – a post where we share stories from one of our wine trips.
The content has mainly been created for Instagram, which is The Wine Team’s primary social media channel. However, the short sustainability video has been adapted for LinkedIn, for a more business-focused audience.
